A world without Employer Branding

Karolina Latus, Teresa Bęben, 2 Luty 2016

A world without Employer Branding

A world without Employer Branding

Employer Branding

The year 2001 marks a thick line between the world where Employer Branding was considered just another trend promoted by human resources specialists, and the world where companies began to consciously create their image of an employer by choice, thus forming places where employees really feel appreciated and respected, and where they have a strong sense of belonging to a company. 

The company is the people

The company is the people

JOB

“You must answer the question: What really turns me on in life? And then start doing it. When we build our career on what we love, we always succeed.” - Karolina Latus’ motto not only makes her a good boss, adored by her tam but also a woman who is aware of the challenges and opportunities provided by running one’s own business, all while not forgetting about moments only for herself - with a book or during a spontaneous trip.